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PromoSuite was founded by CEO Rocco Macri and CTO Chris Bungo who met while working together at Syracuse University’s student-owned and operated radio station Z89 (WJPZ-FM). Macri pursued a career in radio and was named Director of Marketing at Emmis Communication’s HOT 97 (WQHT-FM) at the age of 24. Bungo temporarily put aside his love for radio to pursue a career in the growing world of technology.
In 1990, these two career paths crossed when the two friends got together and realized that Music Directors had their choice of music scheduling systems, Traffic Directors had their choice of commercial scheduling systems yet Promotion Directors were still stuck with pen and paper. Based on that simple discovery, PromoSuite was born!
Over the course of the last 21 years, Original PromoSuite has been in use at over 2000 radio stations across the United States and Canada, helping busy radio executives stay organized and efficient while handling their many day-to-day promotional tasks.
In 1999, PromoSuite expanded its product line by creating ListenerEmail to help the industry collect data, create content and communicate with its listeners. Today ListenerEmail sends out over 40 million emails each month! Our other interactive product offerings include WebCreator, ContestCreator, ListenerResearch and ListenerAlerts. In all, over 650 companies including radio stations, TV stations, record labels and real estate firms utilize PromoSuite to develop that one on one relationship with their consumers.
Now … we can’t wait to show you what’s coming next!