PromoSuite News

PromoSuite Adds to Management Team

Oct 12, 2021 | Press Release, PromoSuite News

Andrew Smith named Director, Product Integrity
Michael Englebrecht is new Director, Client Services & Business Process Automation

NEW YORK, NY – PromoSuite announced today that they have promoted Andrew Smith into the newly created position of Director, Product Integrity where he will serve as the liaison between sales, client services and the product development teams. Additionally, Michael Englebrecht has been elevated to the position of Director, Client Services & Business Process Automation where he will lead the Client Service team while focusing his efforts on streamlining onboarding, training, and support.

“Andrew and Mike are unique talents who both have displayed extreme passion for delivering quality service to our radio customers,” explained PromoSuite CEO, Rocco Macri. “Andrew has excelled in a variety of roles for us, working daily with clients, our product team, sales and the client service team. He’s got a great grasp of our client’s needs and will be a tremendous asset to our product development team. Meanwhile, Mike’s reputation in the industry preceded him. We brought him in as a consultant, and we were immediately impressed by his enthusiasm and leadership. We look forward to watching both flourish in their new positions.”

Andrew Smith joined PromoSuite in 2013 serving as Operations Coordinator before being promoted to Director, Client Services. Smith has a radio background, starting his career in 1996 at WECW-FM, a student-run station at Elmira College in New York where he served as Operations Coordinator, General Manager and on-air talent. After an internship with WAXQ-FM/New York (Q104.3), he landed at Citadel/Syracuse, NY as a member of the Street Team, then local producer of the Howard Stern Show on WAQX-FM (95X) as well as on-air on WLTI-FM and WIII-FM. After five years, Smith moved to Binghamton, NY where he served as Promotions Director, evening host on WHWK-FM and afternoon drive on WAAL-FM.

“Rocco & Chris have given me the opportunity to grow and advance professionally over the last 8+ years.” Smith said, “I’m excited for this new opportunity to work alongside our incredible product development team. This is an extraordinary time at PromoSuite as we continue to release amazing products, and I’m thrilled to be a part of making those products the best they can be.”

Mike Englebrecht also has a deep radio background that began in 1997 when he joined WKQX-FM/Chicago (Emmis) as an intern. Over the next seven years, he held leadership roles within marketing, sales, and programming. In 2004, he transitioned to Emmis Interactive where he held various positions including Director of Affiliate Relations overseeing client success and technical support. Emmis then moved him to NextRadio (TagStation) where he served as the Director of Product Engagement. In 2018, Mike went out on his own where he began to help companies across the country with business process development and workflow automation.

“I enjoy helping people leverage technology to solve problems and transform their business operations in the process,” Englebrecht added. “What we are building here at PromoSuite will help our customers do exactly that. There’s nothing like it currently available to Radio, which is one of the many reasons I’m excited to join the team.”


About the PromoSuite®Plus Platform
PromoSuite Digital, PromoSuite Production and PromoSuite Promotions are all built on the all-new PromoSuitePlus platform. Each product functions independently but also works cohesively together, sharing the same attributes designed to drive radio’s productivity. PromoSuite® Digital is the radio industry’s first fully customized workflow solution designed to allow teams to create, approve and post all digital assets from start to finish, without ever having to leave the platform. PromoSuite® Production is the most advanced production workflow application on the market, optimizing the way sales and creative teams collaborate to create recorded spots. PromoSuite® Promotions will complete the PromoSuitePlus platform in early 2022 with a completely redesigned version of PromoSuite’s flagship promotional workflow product PromoSuite Next.

Randi P’Pool